High-volume ad creative for Now You Know: 1,000 ads a week. Ideas become concepts, concepts become dozens of versions with different hooks, scripts, visuals and edits, versions become data, and the data shapes what comes next.
Every week follows the same cycle: a new concept goes out, the results come back, and the budget moves to what works. Winning ideas are scaled into dozens of versions. The rest are dropped early.
A new concept every week, built around a hook, a feeling or a cultural moment.
Scripts, hooks and on-screen copy, made to stop the scroll in the first three seconds.
AI video and image prompts that turn one script into scenes, faces and footage.
Editing it all into finished ads with a candid, UGC-authentic look.
Variations go live side by side, and the results are read in Snowflake every week.
Winners multiply into new hooks, faces and formats. The rest are retired.
↻ And again, every week.
I also managed Now You Know’s Instagram and TikTok accounts: planning the content calendar, writing and editing the reels, and posting them.
High-volume ad creative for Now You Know: 1,000 ads a week. Ideas become concepts, concepts become dozens of versions with different hooks, scripts, visuals and edits, versions become data, and the data shapes what comes next.
Every week follows the same cycle: a new concept goes out, the results come back, and the budget moves to what works. Winning ideas are scaled into dozens of versions. The rest are dropped early.
A new concept every week, built around a hook, a feeling or a cultural moment.
Scripts, hooks and on-screen copy, made to stop the scroll in the first three seconds.
AI video and image prompts that turn one script into scenes, faces and footage.
Editing it all into finished ads with a candid, UGC-authentic look.
Variations go live side by side, and the results are read in Snowflake every week.
Winners multiply into new hooks, faces and formats. The rest are retired.
↻ And again, every week.
I also managed Now You Know’s Instagram and TikTok accounts: planning the content calendar, writing and editing the reels, and posting them.