Shir Agranat

Now You Know: Marketing Campaigns

Marketing campaigns for Now You Know, from single courses to the platform’s membership formats. With the creative team, I took each product from a first idea to ads ready for the feed: concepts and scripts, video and static ads, and now and then a shoot on location.

Company
Now You Know
Role
Creative Marketing Designer
Scope
Concepts, shoots, art direction, editing, static ads
Year
2024–2025

Video ads

Static ads

Behind the scenes

Before the first take, every shoot had a plan: a shooting table with each trailer, pick-up and transition the course needed. On set, the team directed the experts, styled the tables and captured the small product moments the ads were built on.

Shooting table for the knitting course, listing trailers, pick-ups and transitions
Shooting table
On the monitor
Product setup